
It is no shocker to everyone these days our world of sports television is growing rapidly. You can't turn on the TV without at least flipping by sports programming. Even non sport stations like TBS, CNN, and HBO all give extensive time to sports every day. Now with new sports stations on the rise, questions are being raised on the effect of new sports channels on the market as a whole.
In an article released on Reuters this week, discussion is being brought to the table by one of televisions most powerful men. Chairman and CEO of Comcast Brian Roberts is worried about the rising cost to viewers from all the new sports media appearing on cable television. Comcast is in a unique position because not only do they hold the nations largest cable company, but they own a regional sports network and the Philadelphia 76ers and Philadelphia Fliers.
Roberts says in the article "I think we should have a dialogue on each team starting their own channel, every league starting their own channel, taking up a lot of bandwidth, a lot of consumer money...Everywhere out there you raise the question: who pays for that channel, and is that going to be all viewers or those who are sports fans?".
Roberts is bringing up questions in my opinion at the right time. We are on the verge of sports television explosion. We have discussed in class that the NHL is starting a new network to compete with the NFL network and NBA TV. The article says that the US Olympic committee is considering a television channel as well as several college outlets. In our region alone we are flooded with individual teams sports networks such as NESN, YES, Sports Net New York, MSG and so on.
How far are we away from every team having their own channel in every sport? Should there be a limit on the amount of new sports television stations? Can we go too far? Can they be profitable? And MOST importantly is it fair to the customers? While your Royal loving buddy Steve is loving the new Kansas City Baseball Network, who will pay? Cable companies will raise prices to offer more programming that your grandmother who loves knitting, not sports, will be forced to pay for.
I am interested to see what opinions everyone has about the possibility of being OVER saturated with sports television.
I think Brian Roberts should get a collective thank you from his customers and cable customers for starting this discussion. Clearly he is worried about the possibility of sky rocketing costs to his viewers, many who do not even watch sports.